APPROACH
The goal was simple: Make Port Canaveral the world’s #1 Busiest Cruise Port. (Sorry, Miami.) People are cruising out of Port Canaveral more than ever, but not everyone thinks to start or end their vacation on the Space Coast.
STRATEGY
We focused on highlighting the proximity to out-of-this-world attractions, 72-miles of coastline and memories that would last a lifetime. Because the port isn’t just a port. It’s a zoo, it’s a beach… it’s a rocket launch pad. It’s the best vacation you’ll ever have.
EXECUTION
The winning idea was to show the concept quite literally: Design and build a totally-custom cruise ship gangplank and take it all over the Space Coast.
RESULTS
The campaign contributed over 23,000 flight and hotel bookings for stays on the Space Coast. Additionally, this campaign was responsible for driving nearly $20 million in economic impact for the county. But the best part? We didn’t just achieve our goal of making Port Canaveral the busiest cruise port in Florida. We made it the #1 busiest cruise port in the world.
Creative Director: Christian Wojciechowski
Senior Copywriter: Meg Rosenoff
Art Director: Rachel Clements
Photographer: Nick Pecori