Sonny’s needed a campaign to announce their beverage program, in other words, a bar. It got… sticky. We pitched and built a variety of collateral and campaign directions.
There are so many human truths with a brand like this, it was incredibly fun to tap into. And sample. And taste test.
HUMAN TRUTH #1
BBQ is messy AF. This rings true no matter who you are. Plus, every person will have a different experience with the brand; this visual approach captures that.
HUMAN TRUTH #2
Nothing says relaxed family barbeque like a styrofoam cup. And nothing says Sonny’s like that signature iced tea cup we all know and love. What does that look like as a cocktail glass? We asked the same question. Clink! or more like: squeaky smoosh clink.
Copywriting: Meg Rosenoff
Art Direction: me and the amazing Jen Neuman